Business Environment

     i)Internal

     ii)External

1) Business?

•     Profit
•     Lost
•     Revenue

2) 4 Factors

•     Supply : the willingness and ability of producers to offer a good or service for sale
•     Demand : the willingness and ability of buyers to purchase a product
•     Global Trends
•     Uncertainly

# Question :What are the 4 factor in Business Environment？Please explain.(6m)

I) Internal Environment
    -Organization , a company
    -Marketing

 II) External Environment
    -everything outside an organization's boundaries that might affect it

•     Technology Environment
•     Political and Legal Environment
•     Social-culture Environment
•     Economy Environment
•     Domestic Environment
•     Global Environment

1) Economy Indication

    i)Business Cycle
    - the pattern of short-term ups and downs

    ii)Aggregate Output
    -the among of product
    -the total quantity of goods and services can  be produced by given period

    iii)Standard of Living
    -total quantity product and services can purchase by individual
    -more money can purchase more

2) Gross Domestic Product (GDP)
     -measure of aggregate output

    i)Nominal Gross Domestic Product
    -the value of the current prices

    ii)Purchasing Power Parity
    -the prices of the similar products in different countries are about the same

3)Gross National Product (GNP)
    - refers to the total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located

4)Economy System
    -allocating its resources among its citizens , both individuals and organizations.

5)Types Of Economy Systems

    i)Planned Economy
    -Communism , socialism

    ii)Market Economy
    -individual producers and consumers control production and allocation by creating combinations of supply and demand

    iii) Mixed Economy
    -features characteristic of both planned and and market economies

    iv)Privatization
    -process of converting government enterprises into privately owned companies

6)Competition 

•     Monopolistic Competition
•     Oligopoly
•     Monopoly
•     Natural Monopoly